SEO Today: All you need to know:
“SEO is dead!”
This is what you and we both have been hearing for quite some time. And there is no wonder in that if you are doubting the credibility of SEO. Well, but to be true, what used to work for SEO yesterday is surely dead today. SEO dies daily and then sparks in again in a fresh and renewed form. The game is always ‘ON’ with SEO resurrection. You may have heard about the bird phoenix that comes back from its ashes. And that’s how SEO dies daily and is reborn daily.
And this post intends to help you look into how SEO is an everchanging game and what kind of SEO is working today. Along the way, you may find answers to several of your queries. So, stay tuned!
Whether you are new to SEO or have been there for quite a while, this post may help you know what kind of SEO is working today and why marketers who used to rank high are now hidden on Google’s 2nd or 3rd pages. This is not because SEO is dead, but because they have not changed their strategies with Google’s ever-changing algorithm.
So, let’s find out what marketers who are ranking in Google’s top positions do back the end to achieve promising results in Search Engine Optimization (SEO).
SEO is not blindly inviting a lot of traffic to your website. It has to bring in the targeted traffic. Besides, SEO plays a big role also in lead conversions. While your business has to do that with your products and/or services, SEO makes sure that no step of the customer’s purchase journey has hurdles. Moreover, it has to identify and make the best use of the user intent as well.
Well, you know that SEO is important for you to be visible on Google searches. And that’s what can bring in more inquiries, more customers looking for your business location to walk in, more online orders, more sales and more profits, of course!
What SEO is?
You may already be knowing what SEO is but may have some conflicting information regarding its working. The definition remains the same although, so does the purpose.
SEO’s purpose is to get your site rank as highly as possible on Google when someone searches for a product you sell or services you provide or things you talk about. A business’s online visibility improves with its rank.
But how does SEO work?
Well, you may be pondering how SEO actually works. And may have gone through several resources to find your answers. But when you read something next, what you already have known may seem conflicting. Why is that?
To be true, none of them is wrong. What used to work when an article or a book has been written may no longer be working sometime later. So, SEO is not frustrating. Rather, it’s ever-changing. It depends on how and when Google and other search engines change their algorithms. Since Google tops the chart, you need to keep your eyes on what changes it brings in. And hence, a new exercise, a new battle sets in for SEO and marketing.
To be successful at SEO, you really need to be adaptive and willing to learn the renewed SEO best practices. Once you are in the game, you’ll realize that newer ones are more effective for the current day. The generation gap in how consumers and users see through the window comes on quickly and you too need to keep the same pace.
You may have many questions and this post will help you get your answers before it ends. You may want to read it till the end in case your queries concern:
- What are the links that work and are they enough?
- The content length: Does it really matter to have long posts a few hours daily or every day?
- How does the URL structure matter anyway? Do you really need a new URL?
- Will meta description and tags do the SEO job?
If you are trying to figure out the most important SEO factor, then you need to know that no one factor can decide the growth of a website. And what may be the best SEO factor for a particular website for a particular kind of product having a specific kind of competition may differ entirely from what will work for another site the best.
There are several factors and they all do their job. It is always a blend of many factors when executed together in the right manner and at the apt speed that can work wonders.
Let’s help you understand each of them one by one. And the first thing we will talk about is the links.
All about links in SEO:
Do links matter or it’s only the links that matter?
Well, we have already spoken about SEO factors that no single factor is sufficient to rank high for a website. And speaking of links if they are necessary today, then of course, yes. They are required today more than ever. However, forget about having spammy links or just inappropriate links. You need links with only high Domain Authority (DA). And that does make sense.
Links are important in building your site’s credibility over a search engine. Although it is not mandatory or just an essential pick, they do have a role that cannot be ignored.
The next thing is the content.
What kind of content do you need for SEO today?
When speaking of content, as of today content length is just one small part. But if it’s a fluffy post, it is no less than a piece of junk. If it’s a copy-paste material, again of no use. As long as you have information that is what just the user is looking for, your work is done. With exclusive and relevant content, you can touch heights with a proper SEO. The content in itself may take longer to rank without its optimization and proper placement.
There are certain aspects of SEO even in the content besides being plagiarism free. Following small sets of rules like sentence length, paragraph length, passive voice use, word use, highlighting keywords, etc. and of course some other grammatical things can help your content rank higher with simple and small inputs.
You may have very rich content, but SEO can make it better in terms of optimization using SEO strategies. And your SEO score can soar high.
Speaking about the type of content. Then, you need a mix and match based on user choice for the products or services you are talking about. For example, if it’s food or travel vlogging, people may not want to read your story. Rather, they will be fascinated by the video content. However, SEO in that too is essential for the user to be able to find you for a particular keyword.
Then, there can be audio content for an audience who can manage or have a better choice of listening to while they cannot watch or their eyes are busy somewhere else. In those cases, you may need audio content and a different type of SEO strategy.
Well, the written content is always essential for the search engine to recognize whether your content is in audible, visual or written forms.
Let’s talk a bit about the duration.